| Following the success of our inaugural event, the London Business School Marketing Conference will be returning on
Friday 12 May 2006. This year the theme will be ‘Positioning for Power: Global Marketing Strategies’.
As brands grow ever larger, so do the problems associated with them.
The modern marketer must balance the need to tailor local needs with maintaining a consistent global image. Also, there is the risk that by focusing on growing markets, you could lose existing ones. Using a mixture of tools, case studies and analysis, the second London Business School Marketing Conference |
will focus on growing global profitability, communicating across cultures, and discussing success stories and failures.
The conference will feature some of the most important names in marketing including CEOs, marketing directors and industry analysts. Participants will attend lively panel discussions, take master classes from world-renowned business professors, and network with marketing peers.
Join us on Friday 12 May 2006 for Positioning for Power. |
