Welcome
Dean Laura Tyson
Introduction Message
Amanda Gavin and Brett Billick,
Co-presidents, Marketing Club
Opening Remarks
Malcolm Wilkinson, Deloitte
Keynote Address
Richard Hytner, Chairman and CEO - Saatchi & Saatchi EMEA
Panel Discussions
Emerging Markets
Managing a Global Brand
Marketing Trend
Lecture Theatre 5
Lecture Theatre 1
Lecture Theatre 6
Lunch and Keynote Address
Frank Mastiaux, Business Unit Leader LPG – BP
Master Classes
Tim Ambler, Senior Marketing Fellow, London Business School
Nirmalya Kumar, Professor of Marketing and Centre for Marketing Director, London Business School
Mark Palmer, Marketing Director – Green & Black’s
Adjournment
Pablo Salazar and Janet Wong,
Co-Chairs, Marketing Conference